No-Till Farming

The Ouabache Land Conservancy is working with farmers to implement no-till farming practices. Ultimately the goal is to continue the process of restoring the Otter Creek Watershed. After sitting in on a presentation given by the Otter Creek Project Coordinator, Sara Peel, the fall 2021 technical communications course was asked to help motivate farmers to at least look at the possible benefits these practices could have on their community as well as their crops. Given the information on the watershed and some research they conducted we were to design an eye-catching postcard that could be sent to inform farmers of these practices. In my group I helped design the final draft of the card as well as did the research on the environmental aspects that went into no-till farming. As you can see in our final design below the left column on the front side provides some environmental benefits to no-till farming. The choice of bolding some of the important details made skimming beneficial and the overall simple pastel design allotted for an aesthetically pleasing post card. From this project I learned that knowing your audience plays such an important role when selling a pitch to anyone. The most memorable piece of knowledge I gained from going through the process of designing this project was a saying I heard during a story my professor told. Dr. Sarah Summers said, "My grad school advisor once told me to always ask how is this relevant to what I am doing and if it’s not I chuck it". This is a practice I implemented to aid in fabricating the postcard to the best of my ability. I plan to continue to nurse and use this knew found tip to better my writing in the future workplace.